I don’t care what the marketing is or what cool gadgets it has, I will probably never own an umbrella ever again.
Back in college I used to try to keep one, but I kept giving them away to sad-faced women in doorways. In accordance with Murphy’s Law, they were usually wearing white t-shirts so I had to do them a solid.
After a while, that got bloody expensive and I still ended up in the rain with nothing. So I just stopped buying the things.